pjur and ABS are continuing their successful partnership with a high-impact window display promotion in collaboration with Prowler in Soho, London. On site, customers can pick up sachet cards to take part directly in pjur’s 30th anniversary raffle. The campaign is complemented by placements in Prowler and Simply Pleasure magazines. At the centre of the window display is the pjur BACK DOOR product line.
pjur thanks Prowler and distribution partner ABS for the successful implementation. “We are looking forward to the coming months and to the success of this campaign,” says Alexander Giebel, CEO and founder of pjur. “Our presence at Prowler increases our visibility with a relevant customer group and underscores the importance of our anniversary motto, QUALITY ALWAYS WINS.”
30 Years of pjur: Raffles for Consumers and the Trade
With Celebrate & Win, consumers have the chance to win one of five cash prizes worth €3,000 by sending a personal birthday message to pjur. Participation is online, with all necessary information provided on the sachet cards.
In parallel, Support & Win is aimed at the trade: retailers who actively promote the campaign using POS materials can win one of five prizes worth €2,000.
