(Note: This story appears in the December 2022 issue of STOREROTICA Magazine)
The new collection from Sportsheets features seven products and marks the company’s first full collection of products it has added to the Sex & Mischief line in years.
Just in time for the Valentine’s Day sales crush, Sportsheets is unveiling its aptly titled Amor collection from the brand’s Sex & Mischief line.
The Amor collection, available now, is made up of seven products to help fan the flames of passion.
“These high-quality products have striking red designs with heart accents that make this the perfect celebration of Valentine’s Day or a wonderful addition for a daring date night,” says Kelly Sofferman, Senior Brand Marketing Manager for Sportsheets. “Within the collection is a playful mix of products for sensory, impact and restraint play. There is also a beginner’s kit.”
The seven products in the collection are the Amor Rope, the Amor Ball Gag, the Amor Bondage Beginner Kit, the Amor Crop, the Amor Paddle, the Amor Blindfold and the Amor Collar with Nipple Clamps.
“I believe our customers are going to fall in love with the Amor Crop and the Amor Ball Gag,” says Sofferman. “Both products offer the visual romantic side of Amor with the heart-shaped design elements — I haven’t really seen anything like it on the market yet.”
Amor marks the first full collection of products Sportsheets has added to the Sex & Mischief line in years.
“Each toy is amazing on its own, but the impact of a whole collection is so much greater together,” adds Sofferman. “Not only is it visually cohesive but once in customers get a taste of one product, they can incorporate the whole collection into their scene to ignite their deepest desires.”
“We know sparks will fly as these toys offer creative ways to connect and discover the wonderful world of BDSM at affordable prices. This set is ideal for beginners or experts looking for travel-friendly toys. The packaging is flirtatious and approachable — we can’t think of a better way to say ‘Will you be mine?’”
— Kelly Sofferman
Across the board, Sportsheets’ mission is to strengthen connection by transforming intimacy. The Amor collection is filled with products intended for partners to use together.
“With approachable, flirtatious packaging we ask questions like ‘Will you be mine?’ and ‘Are you ready to surrender to the sensations?’” says Sofferman. “We encourage those purchasing our products to allow intimacy to build through the process of buying with a beginner-friendly message that is incredibly inviting. From the selection of products, to the unpacking, planning and eventual use of said product, each step breathes room for intimate moments that deepen connection for those involved.”
Sofferman advises retailers to merchandise the Amor collection together as a set. The collection’s bright red colors also make it a suitable complement to Sportsheets’ existing Saffron collection. Sofferman also suggests taking the new Amor products out of their packaging and displaying them on mannequins so customers can touch, feel and imagine the Amor experience.
“It breathes life into the situations they’ll use them in,” she says, “and it showcases the amount of detail that went into this collection. We know sparks will fly as these toys offer creative ways to connect and discover the wonderful world of BDSM at affordable prices. This set is ideal for beginners or experts looking for travel-friendly toys. The packaging is flirtatious and approachable — we can’t think of a better way to say ‘Will you be mine?’”
For more information, visit sportsheetsb2b.com.