Introducing the Portugal-based manufacturer, known for its clean formulas and natural ingredients, making its way across the Atlantic and finding a home on your shelves.
(NOTE: This story appears in the June 2025 issue of SE Magazine.)
Since its founding in Europe in 2017, Orgie has quickly risen to international acclaim as one of the most impressive labels focused on sexual wellness. Based in Portugal, with an executive team sharing more than 30 years of combined industry experience, Orgie combines sleek branding with science-backed formulations to create products that are as effective as they are pleasurable. The company has established itself as a recognized label by making a name for itself in more than 60 countries, offering over 80 distinctive products designed for solo play and couples play. Its focus on clean, natural ingredients is most notable in its Jambu-enriched products. The herb, native to the Brazilian Amazon, is known for its distinct tingling and intense effects.
“We believe that everyone should fully enjoy and have fun with their sex life,” says Massimo Artioli, Co-Founder of Orgie US.
“Sex should be seen as a colorful, enjoyable experience for everyone, whether solo or with a partner.”
Last year, Orgie US debuted in the United States, bringing with it a curated selection of top sellers. Rather than blindly plunging into the U.S. market, Orgie strategically partnered with established distributors such as ECN, National Video and Holiday Products. These partnerships have helped Orgie build strong relationships with retailers and ensure its products remain accessible to consumers nationwide.
“This strategy reflects our core belief: to grow sustainably, with the right partners, in the right place, bringing high-quality, sensual wellness products to as many people as possible,” says Artioli. Currently, Orgie is estimated to be present in over 1,000 stores worldwide.
To meet the rigorous requirements of the U.S. market, each product undergoes dermatological, urological and gynecological testing, ensuring safety and performance. The company also offers delay products free of common anesthetic ingredients like benzocaine and lidocaine, further reinforcing its commitment to clean, pleasurable intimacy.
In recent months, they have attended key industry trade shows to connect with industry professionals and plan to be at this year’s ANME in July. As a new face in the U.S. market, they are investing time and energy to establish themselves not only as a clean manufacturer but as a committed one. In addition to hosting regular online training sessions for their retail partners, the company plans to embark on a road tour at the end of the year to visit as many of them as possible. Furthermore, in response to the imposed tariffs, the company has taken proactive steps to support its wholesale clients as they continue to expand in the U.S.
SE sat down with Massimo Artioli to learn more about Orgie’s journey, its commitment to clean ingredients and what’s next for the brand that’s redefining sensuality with a foreign twist.
SE: Tell us about your products — how many SKUs does Orgie currently offer U.S. retailers and what are some of your more popular collections?
Artioli: Orgie has experienced exponential growth since our launch in 2017, with an initial lineup of 38 products. Today, our range includes over 80 products, available in more than 60 countries worldwide. For our US debut, we chose to introduce our top-selling products across key categories. Of course, we couldn’t leave out our standout Pheromone Booster Body & Hair Lotion 10-in-1. Based on ongoing feedback from our distributors, we plan to expand the collection even further in the coming months. We’re proud to offer delay products made without anesthetic ingredients, prioritizing comfort and sensation. Looking ahead, we’re excited to launch new flavor options inspired by iconic cocktails, bringing a sunny, playful twist to the experience.
SE: Since you’re an international brand, what differences do you encounter in Europe or Spain compared to the U.S.? Is it easier or harder to acquire market share in the U.S.?
Artioli: At Orgie, we deeply value the human touch. We believe in being present, approachable, and as available as possible — ideally 24/7 — for our customers and partners. Every market is different, of course, but they all share one essential truth: you need to be honest and trustworthy. Fewer words, more action. That’s the principle we’ve built our brand on. When we launched in 2017, Orgie was a new and completely unknown brand. So, we did the work — traveling, meeting people, presenting our products and their effectiveness one by one. And it paid off. We’re now taking the same approach in the U.S.
SE: Retailers have their choice when it comes to carrying certain brands. What sets Orgie apart from the competition?
Artioli: What sets Orgie apart? I always say, ‘Just try the products, and you’ll understand.’ Our packaging is the first thing that catches the eye, elegant, modern and visually striking. However, it’s what’s inside that truly makes the difference. Each Orgie product is crafted to look beautiful on the shelf and deliver real, tangible results. We’re committed to quality, clean and effective formulas. The sensations that speak for themselves. There’s real confidence in the products — no overpromising or gimmicks. What the label says, the product delivers, as simple as that. The blend of aesthetic appeal, proven performance and genuine integrity makes Orgie stand out in a crowded market.
SE: The talk of tariffs has the industry on edge. How are you reassuring your wholesale clients that the Orgie brand is resilient enough to withstand outside economic pressure?
Artioli: We understand that the current discussions around tariffs have created uncertainty across the industry. That’s why we’ve taken steps to support our wholesale clients in the U.S. Together with our logistics partner, Creative Conceptions, we’ve made a firm commitment, we will not increase prices as long as the current U.S. tariff structure remains unchanged. Essentially, Orgie and Creative Conceptions are jointly absorbing the additional 10% cost — a deliberate decision to protect our partners, maintain price stability and ensure continued growth for the brand in the U.S. market. We believe that building a resilient, long-term presence means sharing the weight of market pressures, not passing them down the line.
SE: What type of marketing materials do you offer retailers to help them move your product?
Artioli: Marketing remains a central part of our strategy and our brand story. Our team in Portugal is constantly developing new ideas to support in-store visibility and online sales. We offer a wide range of materials to help our retail partners succeed — from cashier displays and testers of our best-selling products, to free sample add-on bags that customers can take home. We also provide ongoing training and personalized support, which have been key to our global success. In addition, we produce professional videos for each Orgie product. These clips are available with multiple subtitle options and are designed to explain product benefits quickly and clearly — perfect for in-store or online use. Social media is another core pillar. Whether you’re an independent store, a retail chain or a distributor, you can reach out to us anytime for customized posts and visuals tailored for your social channels.
SE: What are Orgie’s year-end goals?
Artioli: I’ve made a friendly bet with my colleagues back in Portugal that by the end of 2027, the U.S. will be our number one market — and I’m doing everything I can to make that happen. Our year-end goals for 2025 are to strengthen our presence across the U.S., expand our product availability through trusted partners and continue building strong, lasting relationships with retailers coast-to-coast. We also want more people to hear about Orgie and experience the difference our products make. That means more in-store visibility, more sampling, training and customized support for our partners. It’s ambitious, yes — but we believe in bold goals and having fun along the way. The whole Orgie team is enjoying every step of the ride.
SE: How will you reach it?
Artioli: By expanding our product range, introducing new and exciting flavors and never compromising quality. Every single day, we stay true to our mission: to bring people of all sexual identities and preferences new experiences and unprecedented sensations through products that are meticulously developed with care, creativity and purpose. Dare yourself.
For more information, visit orgiecompany.com or email export@orgiecompany.com.
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