Blush

The adult manufacturer unveils an array of exciting new additions just in time for ANME.

(NOTE: This story appears in the June 2025 issue of SE Magazine.)

Blush is turning up the heat with a sizzling lineup of new releases all ready for the Adult Novelty Manufacturers Expo this July. The company is bringing fresh energy to four fan-favorite styles from its iconic Aria Collection and expanding its vibrator offerings with two new additions to the Play With Me by Blush line and one to the Blush Collection. All of these products feature multiple settings and functions. In addition, Blush is setting a new standard for wellness with an exciting debut in its Anal Adventures collection.

“We kept the power and playfulness people love and gave them a refresh that feels modern, elevated and even more fun,” says a Blush representative, referencing the return of the Aria Collection. “Naughty AF, Amazing AF, Flirty AF, and Exciting AF are back and better than ever, now featuring an electrifying new look and enhanced power.” Powered by Blush’s signature RumboTech vibrations, Aria vibes deliver deep, rumbly intensity through soft curves that move with the body. An ergonomic loop handle offers easy, intuitive control from warm-up to climax.

“These are designs people already connect with — now upgraded for today’s user,” the representative adds.

Blush continues to build on its Play With Me by Blush collection with the introduction of Melody and Berry Burst. Melody is a versatile dual-ended vibrator that hits all the right notes, combining smooth vibrations with seven tongue-fluttering sensations and customizable patterns. One end delivers clitoral stimulation, while the other offers internal exploration.

Berry Burst is a pocket-sized vibrator build for on-the-go pleasure, but don’t let its size fool you. With 10 deep vibration levels designed for precision stimulation, Berry Burst delivers bliss in a compact package. Its luxuriously soft, bendable body and precision tip create a sweet, tailored experience that’s easy to love.

“Play With Me is all about connecting with your desires and making pleasure feel intuitive and exciting,” the Blush representative said. The brand’s Simone vibrator, a powerhouse new addition to the Blush Collection, embodies bold intimacy and passion. This rabbit-style vibe blends internal and external sensations with 10 vibration modes and targeted G-spot and clitoral tapping functions. Its flexible shaft adapts to all body types, while an auto-warming feature adds intensity. With Simone, users can set their pace and surrender to the moment.

All new products are made with 100% body-safe silicone and are fully IPX7 waterproof, ready for any aquatic adventure. Magnetic USB charging makes cleanup and power-ups easy and convenient.

Blush is also expanding its reach in wellness with the debut of the Aqua Jet, the first-ever cleansing douche in the Anal Adventures line. Crafted from silky smooth, platinum-cured silicone, Aqua Jet is body-safe, waterproof, USB rechargeable and easy to clean. Designed for comfort and control, it enhances hygiene and transforms a routine step into a refreshing part of the pleasure experience.

“Prep is such an important part of safe exploration, and Aqua Jet makes it feel luxurious and comfortable,” says the Blush representative. “It’s about feeling good so you can focus on enjoying the moment.”

Equipped with a three-speed jet pressure system, five precision spouts and 10 soothing vibration modes, the Aqua Jet offers a deeper, more thorough clean.

Retailers and industry professionals looking to expand their arsenal can explore all the collections and more at the Blush booth during this year’s ANME.

For more information, visit blushvibe.com