COTR, Inc. is kicking off the new year with a fresh new addition to the team, as seasoned sex expert Bobby Box comes on board as product educator and brand ambassador for the company’s family of premium brands.

Box’s extensive credits as a sex journalist over the past decade include writing for publications like THEM, Elle, Billboard, Daily Beast, AskMen, and The Advocate. He is the former Contributing Editor at Playboy, where he also held the coveted position of Playboy Advisor, and currently writes the popular sex column, Gay Sex Ed, at Grindr.

Beyond the internationally-renowned publications to which he’s contributed, Box also has amassed a large audience through his own social media channels becoming a recognized, respected voice and authority on sex in the community. He’s further captivated audiences as the co-host of Bad in Bed: The Queer Sex podcast, during which he and fellow journalist, friend, and frequent COTR education contributor, Gabrielle Kassel interviewed industry experts on lesser-known subjects in the sexual space, like sex and disability, and purity culture.

Along the way, Box has also represented a number of brands in the sexual space as an ambassador, educating audiences about products and teaching workshops both online and off.

His genuine passion for education and unabashed affinity for butt stuff has led him to COTR, Inc., where he will serve as Brand Ambassador and Product Educator for the products he loves most.

“For a long time, I have been a fan of b-Vibe and COTR’s overarching goal of promoting sex positivity and inclusivity through its pleasure products,” Box says. “I am thrilled to join forces with this team and take our mission to the next level.”

Coming out as queer halfway through his career, Box witnessed firsthand just how little sex education is available for the LGBTQ+ community. Recognizing this, he made it his life’s work to provide well-reported information to better educate the community on all things sex.

COTR founder and CEO Alicia Sinclair Rosen noted that Box’s proven dedication to spreading sexual education makes him an invaluable addition to the team.

“Bobby’s values and goals perfectly align with everything that we stand for at COTR, and I couldn’t be happier to have him on our team,” she says. “I can’t wait for our retail partners and the legions of fans of our products to gain insight from our new Brand Ambassador and Product Educator!”