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E L James has joined the judging panel of a new Lovehoney competition to find the new Fifty Shades of Grey on the trilogy’s 10th birth.

The global sexual wellness brand is searching for exciting new takes on love, romance and sexual discovery.

The Fifty Shades of Grey Your Way competition celebrates a decade of erotic discovery by asking entrants to create their own Fifty Shades of Grey scenario or idea in the form of art. From poetry or a short story to video, a song or art, the competition is looking for submissions which display eroticism and sexual happiness in a unique way.

E L James said she had often been ‘blown away’ by the fan art inspired by her trilogy.

“I want to tap into the creativity and energy of lovers who have enjoyed the Trilogy and to discover where their imaginations and desires will take them,” James says. “Over the years I’ve seen some extraordinary fan art and heard some amazing songs… I can’t wait to see what entrants come up with. “I’m sure we’ll find creators who will not just celebrate Fifty Shades, but show us their own fresh and exciting takes on love, romance and sexual discovery. ‘The next E L James’ won’t be like me – they’ll be themselves, with their own distinctive voice.

E L James has been working with Lovehoney for nine years launching the official pleasure products which recreate those used by Christian Grey and his student lover Anastasia Steele in the books. They have produced several collections including a new range to celebrate the tenth birthday.

E L James said her favorites were “the swish of a flogger and the crack of a riding crop. Those will always have a special place in my collection.”

Winners will receive a deluxe Lovehoney bundle, including signed products from E L James, and the winning entry will be displayed at an exclusive Fifty Shades of Grey event in the Autumn. Separate competitions will also be running in the United Kingdom and Australia.

E L James will be joined on the judging panel by Lovehoney’s Sex Toy Educator Ashley Cobb and Brooklyn-based columnist and sex expert, Zachary Zane and Nick Ellis, Head of Content at Lovehoney.

The competition runs from June 1 until International BDSM day on July 24, and the winner will be announced in the summer.

Interested in finding out about Lovehoney’s B2B offering? Head over to the website for more information: https://www.lovehoneytrade.com.