Beginning immediately as of press time, the Odile Butt Plug Dilator will be available for pre-sale orders in the Kinkly shop through July 31. Product sales of the Odile will begin August 1 and available exclusively through Kinkly’s online sex toy shop through August 31.
Odile Toys’ new product launch and partnership with Kinkly will include a series of educational articles about anal play prep and anal dilation. Marketing efforts across Kinkly’s social media and email channels aim to bring industry newcomer Odile Toys to Kinkly’s 350k monthly readers.
“We are so excited to partner with Odile Toys to launch a new product,” says Tara Struyk, co-founder and editor-in-chief at Kinkly. “It’s new territory for us, but we think the product is a great fit for our curious and adventurous audience and something really unique in the market.”
Ben Jay, inventor of the Odile Butt Plug Dilator, describes the Odile as a beginner-friendly dilator designed for easy insertion. Odile promises safe, gentle and pain-free dilation that works for newbies and advanced users alike. Although there are other dilation products on the market, Odile represents a more user-friendly and cost-effective take on dilation compared to the inflatable devices and anal training kits currently on the market.
Odile Butt Plug Dilator features a 1-inch (2.5 cm) wide shaft with a rounded, profile tip end to ease insertion, medical-grade silicone exterior for maximum comfort, and flared, wide base to keep Odile safely anchored outside the anus.
Once inserted, users can turn the black key located at Odile’s base, which slowly increases the girth of the shaft millimeter by millimeter. Odile’s shaft can be increased to reach 1.5 inches (3.9 cm) of girth at the user’s preferred pace, which Jay says is pertinent to comfortable, pleasurable anal sex. Because it increases by 1 mm increments, the product essentially offers 10 different size options in one toy.
“By turning Odile’s black key, you have 100% control of the shaft’s girth,” says Jay. “This safe, gradual and precise anal dilation is the best way to prepare for butt sex.”
“The Odile Butt Plug Dilator is the only device on the market with this innovative feature and is proudly made in California,” explains Jay. “It’s like having an entire anal training kit in one device!”
Kinkly says their partnership campaign with Odile Toys will focus on introducing consumers to anal play and educating them on avoiding painful experiences, including the Odile Butt Plug Dilator as an option for anal play prep.
“There is so much innovation happening in the market right now and Kinkly has a unique platform to help new companies and products get the word out,” says Struyk. “Our team has been doing this for advertisers for years, but a launch is such a fun and exciting thing to contribute to. We really threw ourselves into it, especially since the Odile Toys team is very committed to their vision and passionate about their product. We hope to be able to do this again for other pleasure manufacturers very soon.”