A Validation of Progressive Strategy and Commitment to Sexual Wellness and Empowerment Shared in Comfortable, Calm and Inviting Retail Stores

Lion’s Den, the leading national retail chain for pleasure, passion and romance, proudly announces its recent recognition as the Retailer of the Year by leading trade publication StorErotica. This prestigious award, voted on by industry peers, serves as an acknowledgment of Lion’s Den’s unwavering commitment as a couple-centric sexual health and wellness brand, inspiring others and transforming the perception of the pleasure products industry, all delivered in a comfortable, welcoming retail environment.

The accolade also recognizes the outstanding efforts of Lion’s Den’s in-store associates who continuously deliver best-in-class customer service, offering expert advice and ensuring a comfortable shopping experience that stands unparalleled in the industry. Coupled with a vast and diverse product offering, Lion’s Den ensures that every customer’s unique needs and desires are met.

Mark Miller, President of Lion’s Den, expresses great pride in winning the Retailer of the Year award, affirming the company’s progressive strategy and dedication to serving its customers.

“For over 52 years, Lion’s Den has been focused on pleasure, passion and romance, bringing joy to everyone,” he states. “This award validates our approach, and we, along with our talented associates, eagerly anticipate continuing to evolve and serve our existing and future markets.”

Lion’s Den’s visionary strategy, initiated nearly 15 years ago, marked a pivotal shift from a male-dominated retailer primarily focused on video content to a brand that celebrates inclusivity and encourages people to explore new opportunities, be their most authentic selves and embrace sexual wellness. As a trailblazer in the industry, Lion’s Den’s groundbreaking approach has set the standard for others to follow.

Moreover, Lion’s Den has been a leading force in brand creative and digital marketing, investing significantly more than most other retailers in the industry. One of the prime examples of this commitment is the sponsorship of iHeart’s Chelsea Handler podcast, which has dramatically expanded the brand’s national reach and recognition.

Looking ahead, Lion’s Den remains committed to revolutionizing, redefining and revitalizing the pleasure products industry by breaking free from stereotypes and fostering a comfortable retail environment of sexual wellness, acceptance and empowerment. The company envisions a future where customers gain education and confidence, transcending norms to embark on exciting new adventures. Every retail experience at Lion’s Den is designed to be tailored and individualistic, adaptable to the unique desires of each customer. At Lion’s Den, individuals can embrace their true selves, knowing they are Safe, Sexy, and Fun.

Lion’s Den invites retail real estate developers and potential partners in markets such as Las Vegas, NV, Minneapolis, MN, Nashville, TN, Atlanta, GA, Austin, TX, Pittsburgh, PA and Ohio to join the brand’s journey of transformation and empowerment.

For more information about Lion’s Den and its revolutionary approach to sexual wellness, visit www.lionsden.com.

About Lion’s Den

Founded over half a century ago, Lion’s Den is a leading national retail chain dedicated to pleasure, passion, and romance. The brand’s transformative vision, coupled with a focus on inclusivity and sexual wellness, has garnered industry-wide recognition. Lion’s Den empowers customers to explore their desires and embrace their most authentic selves through a vast array of quality products and exceptional customer service.