Williams Trading article

Ian Kulp has joined premium sex tech brand Lora DiCarlo as the senior retail marketing manager. Formerly the director of merchandising and retail strategy at the Museum of Sex in New York, he has 20 years of experience in business development, merchandising, front of house marketing, media, point of sale, and education and training.

He will work closely with Lora DiCarlo’s global B2B accounts to optimize and grow all retail and distribution channels, and to increase brand awareness and customer engagement in preparation for the Fall 2019 launch of Osé, a massager for blended orgasms that uses micro-robotic technology that feels like a real partner. He will also drive all retail marketing strategy and new client on-boarding initiatives internationally, as well as attend trade shows globally. 

Thanks to an unending passion and commitment to sex positivity, Ian joined the Museum of Sex with the mission of elevating the customer experience allowing everyone to explore and enhance their own sexual journey in a safe and healthy environment. He carried that passion into the merchandising plan, elevating product assortment, value and education on the floor. With a background in luxury, fashion, and mainstream products Ian has extensive experience with merchandising, product development and technical design, working with brands such as Calvin Klein, Supreme, Paul Mitchell and MAC cosmetics, to launch lines and brands globally.

“We are so proud to have Ian join the Lora DiCarlo team”, says Lora Haddock, founder and CEO of Lora DiCarlo, “His passion for destigmatization of sex and pleasure in any form, body acceptance and gender equity makes him a perfect cultural fit with the Lora DiCarlo team and mission. His proven knowledge and experience will help us to ensure that we’re truly meeting the needs of all of our B2B partners and driving our mission forward.”

Words cannot express my excitement about joining Lora DiCarlo,” says Kulp. “Lora’s alignment, brand positioning and mission is exactly what the industry needs now. I want to always empower others, educate others, and create inclusive, positive and safe spaces for doing so. I am looking forward to being part of the change in the industry and mainstream culture, a change that represents not only sexual freedom, health and wellness but inclusion across all boundaries and borders.”

Ian and the rest of the Lora DiCarlo team will be exhibiting at the July ANME Show in booth #111 in the Exhibitors Tent. He will be based on the east coast with time split between New York and visits to accounts and trade shows nationally and internationally.

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