Williams Trading article

Lovehoney has been honored for its work with affiliates at the prestigious Performance Marketing Awards.

The online sex toy retailer was ‘highly commended’ in the Best Managed Affiliate Program Award.

The Bath-based (England) firm was the only adult company in any category to be short-listed and then awarded at the event at the Grosvenor House Hotel in Park Lane.

It has boosted affiliate revenues by 141% in the last year and traffic to the site from UK-based blog and content affiliates has gone up a third.

Judges were impressed with how Lovehoney combined affiliate data with customer data to create targeted and successful campaigns.

“The whole team were thrilled to be highly commended, runners-up to Debenhams, at such a brilliant event where we were also up against brands such as BT, TUI, Domino’s and Tesco Bank,” says Lovehoney affiliate marketing manager, Catherine Dunn. “We have always greatly valued our relationship with affiliates and it is gratifying to see our successful efforts to boost traffic and revenues receiving official recognition.

“We were particularly busy last year, hosting a dedicated blogger event at Lovehoney HQ where we introduced bloggers to our in-house experts to explain why products were worth featuring,” Dunn continued. “We run an affiliate product review program offering key products to targeted adult bloggers for testing with the aim of boosting affiliate sales and getting one non-affiliate link within the body of the review to help with SEO. We also hosted a series of creative competitions for bloggers, helping to provide Lovehoney with brand personality and generating additional free exposure.”

Lovehoney is the UK’s largest online adult retailer.

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