Have you wondered about this new product people are talking about? This “Ohnut” for painful sex? Here is your guide to exactly what Ohnut is and does!
Product Blurb:
Does penetration sometimes get painfully deep during sex? Sure does. That’s why Ohnut has partnered with renowned clinicians to design Ohnut, the revolutionary wearable that allows couples to explore enjoyable penetrationdepths. Smart, simple, and playful: This comfy wearable is worn externally at the base of a penetrating partner (ex. a shaft or toy) so you can adjust how deep feels
good – for both of you.
Product Details:
Worn externally at the base of a penetrating partner (ex. penis or toy), Ohnut compresses down to act like a buffer. Each set comes with 4 stacking rings that make it simple to incrementally adjust depths that are not just enjoyable for all,
but bring partners closer together.
Designed with an FDA approved body-safe material, Ohnut is phthalate, latex, and BPA free. It can be used with silicone and water-based lubrication. Dimensions: width stretches to 8in (20.3cm), and height of four rings measures 23⁄4 in (7cm) tall. Ohnut comes with 4 soft rings, travel pouch, and clever
conversation starters. Ohnut’s soft and stretchy feel is cozy for all.
Other info to tell customers about your brand?
There are many different causes of unwanted pain, many of which are compounded by one another and are hard to diagnose. Three out of four women will have painful sex in their lifetime and because support options are currently limited – it’s generally hard to talk about. We highly encourage education about Pelvic Physical Therapy.
The medical term for painful sex is “dyspareunia.” Pain deep in the pelvic floor during or after sex is called “deep dyspareunia.” (Pain upon entry is known as “primary dyspareunia” or “superficial dyspareunia.”)
Ohnut is designed primarily for those experiencing deep dyspareunia, however we have seen positive results with individuals who have primary dyspareunia because of a shift in open-minded headspace, greater communication/support with a partner, and renewed belief in one’s self.
General language:
- Ohnut is “Ohnut” not “The Ohnut”
- Use the word “wearable” or “product”, NOT “device” or “toy” or “aid”
- “Ohnut” is a unit of 1-4 “Rings”
- Generally try to avoid using “women” or “men” (depending on the
audience) and say “receiving partner” and “penetrating partner”
- While most of the research is focused on women’s health, we are brand of
inclusivity representing each partner and the “couple”
Words we DO NOT use in our branding:
“Toy”, overt focus of orgasm, “pleasure”
Ohnut sentiment:
- Customer is the “hero” (not the company)
- Ohnut is a small startup / a team and we’re working hard to spread
awareness and champion a multi-disciplinary approach to sexual-wellbeing
Cultural sentiment:
We support the sexual rights of women, men, trans, non-binary folks, LGBTQ, gender/sexuality nonconforming individuals
Why did you create your brand / product?
Emily Sauer: If you asked me what is one secret I never discussed with anyone, it would have been that sometimes sex was painful for me. After being ignored by several gynecologists for over 10 years – I blamed myself when my body didn’t
meet my own expectations. I, like so many others, assumed no one else was having the same experience. So when I hacked a prototype (in my kitchen) to control penetration depth, I realized that it not only worked for me physically – but sparked a complete emotional upheaval. I felt capable, deeply connected to my partner, and… free. From there Ohnut became just as much of a helpful product as it became an empowering conversation starter – a tangible thing that validates a shared experience, helps us all ask questions, and brings us closer together.
What are your goals for the brand?
Ohnut’s core pillars are fulfilment, communication, and affirmation (not orgasms). It is our goal to create products that are simple to use, easy to talk about, and can help a range of challenges while encouraging couples connect with their bodies, and each other. As a small startup, we’re working hard to spread awareness and inclusivity for everyone around pelvic health and sexual wellbeing.
What are your overall sales expectations from your distributors?
Our sales expectations are to maintain brand integrity, engage with elevated resellers who as a company support female centric brands, sex education, and sexual health, and responsibly sell as much product as possible.
