(Note: This story appears in the April 2021 issue of SE Magazine)
CalExotics, the “quintessential California company,” delivers another smash hit with its California Dreaming line, boasting five new additions to the popular collection.
Close your eyes and it’s not hard to picture the vast expanse of the royal Pacific Ocean stretching from the immaculate beaches that dot the California coastline and nestled under
the Pacific Coast Highway. The Golden State is full of visual delights: the Santa Monica Pier, the towering Redwoods, the iconic Golden Gate Bridge, the colorful speckled hills in San Francisco, the surf and sand of Orange County.
And, most recently, a wave of pleasure-delivering toys from CalExotics under the California Dreaming banner: Monterey Magic, Santa Barbara Surfer, Santa Cruz ‘Coaster, Tahoe Temptation, and West Coast Wave Rider. Those catchy, alliterative names serve as the names of products in the line, which now numbers 20 after the newest batch of releases.
Released in 2018, the California Dreaming collection aims to deliver, and achieves, incredible pleasure. “Each piece within the collection is designed to create an exciting and pleasurable experience each and every time, allowing users to live the California dream anytime, anywhere,” says CalExotics founder and CEO, Susan Colvin. “The California dream is all about having a good time and living life to the fullest.”
And like those “Visit California” tourist-driven commercials, the products in the California Dreaming lineup conjure up images of the state’s renown landscape and destinations.
“The products within the collection embody this California spirit in every way, and the names do the same,” says Colvin. “We chose to highlight famous California locations with their own unique personalities. No matter where they live, shoppers have heard about these locations and have a vision of them. We wanted the California Dreaming collection colors to be bright, fun and full of personality, just like California natives. The range
of colors mimics a stunning rainbow or a beautiful California sunset. The colors are also reminiscent of the bold and unique California spirit that everyone knows and loves.”
As a “quintessential California company,” Colvin says it was only natural CalExotics create a line based on home. Adds Colvin, “When people think of California, they smile, and we believe when people think of CalExotics and our products, they do the same.”
“Customers today are more in tune with their bodies and willing to try new things. Over the last year, the use of pleasure products has been on the rise and has no signs of stopping. With more people staying home, alone or with a partner, they are looking to try new things and with the California Dreaming collection, that is easy.” — Susan Colvin
The items in the California Dreaming portfolio are meant to make users do more than just smile. Since its inception three years ago, the line has continuously evolved to incorporate more California flair to go with advanced features. Take the new Monterey Magic, for example.
“It may look like an ordinary dual stimulator, but it is so much more,” beams Colvin. “The rounded teaser gyrates like no other toy on the market. It sensually taps the body to create incredible stimulation.
“Another example is the incredible waves of the Santa Barbara Surfer,” she adds. “The shaft of this stunning pink dual stimulator ripples for a totally unique experience. Overall, the goal of California Dreaming is to be bold, imaginative and provide incredible pleasure. With 20 different styles to choose from, the line offers that and much more.”
Rounding out the five new styles are the West Coast Wave Rider, Santa Cruz ‘Coaster and Tahoe Temptation.
“The West Coast Wave Rider rotates against the G-spot for thrilling pleasure with a triple fluttering teaser,” Colvin explains. “Enjoy powerful thrusting action with a G-spot curve and triple flickering teaser with the Santa Cruz ‘Coaster. The Tahoe Temptation offers deep rumbling vibration in the sensually curved shaft and pinpoint teaser.”
The line’s packaging is also an homage to California, showcasing the specific California location the product is named after to help users literally envision the locale.
“This brings the entire collection together and gives users the ability to choose the product type or California location they desire,” Colvin says.
The entire California Dreaming collection adds a unique spin to traditional shapes and styles. All the products are USB rechargeable, waterproof, made of body-safe silicone and feature a state-of-the-art memory chip that resumes on the last function used.
The resume-function chip is a perfect example of how adult toy customers are more discerning in 2021.
“Customers today are more in tune with their bodies and willing to try new things,” says Colvin. “Over the last year, the use of pleasure products has been on the rise and has no signs of stopping. With more people staying home, alone or with a partner, they are looking to try new things. And with the California Dreaming collection, that’s easy!”
Users can try G-spot rotation with the West Coast Wave Rider or some thrusting action with the Santa Cruz ‘Coaster.
“California Dreaming has the variety today’s consumers are searching for,” boasts Colvin.
“California Dreaming has quickly risen to the top of our best-sellers list and is a fan favorite in-store and online. We’re seeing so many people around the world living the California dream with our products. They love the bold colors, fun shapes and incredible features. When customers talk about this line, (we hear) comments like, ‘It is like nothing I’ve ever seen before.’” — Susan Colvin
For beginners, there are simple vibrating styles like the Hollywood Hottie, a handheld flickering vibe, and the Venice Vixen, a vibrating dual stimulator. Both offer powerful vibration suitable for users new to adult toys.
For intermediate users, there are also several options to choose from. The Laguna Beach Lover features a flickering tongue that also vibrates and the Palm Springs Pleaser vibrates and bends to any position.
And for more advanced users, there are even more options. For powerful g-spot stimulation, there is the Orange County Cutie and the aforementioned Santa Cruz ‘Coaster, both with thrusting action. For a different spin on G-spot pleasure, the Santa Monica Starlet and Surf City Centerfold offer a unique thumping pulsation in the shaft. That thumping action can also be found in the New Port Beach Babe, but the thumping is on the external stimulator. And for those who want to try something really different, the Santa Barbra Surfer offers rippling waves in the shaft, and the Valley Vamp has a teaser that sways side-to-side for rhythmic stimulation.
And the delights don’t stop with the end user. CalExotics offers a variety of marketing materials for retailers. For brick and mortar stores, there’s a bold point- of-purchase display that holds any California Dreaming product and can sit on a shelf or hang on a slat wall. The display also features California flair with palm trees designed to catch shoppers’ eyes.
For online merchants, there are enhanced images, social media assets that embrace the California spirit, and video content spanning products, lifestyle and education.
“California Dreaming has quickly risen to the top of our best-sellers list and is a fan favorite in-store and online,” says Colvin. “We’re seeing so many people around the world living the California dream with our products. They love the bold colors, fun shapes and incredible features. When customers talk about this line, comments like, ‘It is like nothing I’ve ever seen before,’ or, ‘It felt amazing,’ or, ‘I’m a huge fan’ are common themes. These types of comments really help reaffirm why this collection is a best- seller and why we continue to grow the line.”
For more information, visit b2b.calexotics.com.