From Sunday to Tuesday, Satisfyer took center stage at EroSpain 2025 in Barcelona as one of the event’s official sponsors. Alongside Fun Factory, the brand delivered a powerful presence—turning the trade fair into a milestone moment for the sexual wellness industry.
The highlight was Satisfyer’s striking booth, which debuted the brand’s new flagship store concept. The immersive installation offered an exclusive first look at what’s to come in 2025: 50 mono-brand stores in cities such as Barcelona, Frankfurt, and Miami, designed to sit alongside leading lifestyle brands and attract up to 10 million visitors per location annually.
At the same time, Satisfyer announced the rollout of its €750 million global investment program—the largest in the history of the category. The initiative includes 5,000 shop-in shop systems tailored to support adult retailers with free furniture, competitive pricing, and guaranteed margins.
“Our aim is nothing less than a full reinvention of the industry—making pleasure modern, inclusive, and accessible,” said Sven Pelka, CEO of Satisfyer. “EroSpain was the perfect platform to share this vision and kick off the next chapter.”
