Cloud 9 bills itself as the first and only premium, all-natural aphrodisiac drink. Its President, John Holohan believes Cloud 9 can give the wellness drink industry a sexy-time boost.
The seatbelt. GPS. Google. Some of the most vital innovations common to everyday life are the results of college studentsā work. So it should be no surprise that a business class at UCLA in 2009 could be looked back upon as the cradle of aphrodisiac/wellness drinks.
As part of a class project to introduce the best idea, product or service, two UCLA students concocted Cloud 9.
After soft intros at bars and clubs in Los Angeles, the Bruins came across a former giraffe in 2013.
āThey introduced me to Cloud 9 and we worked out a deal where I would get Cloud 9 to the general public,ā says John Holohan, former Executive Vice President for Toys Rā Us, and the man whose goal it is to have Cloud 9 be a gift from the heavens for the wellness drink industry.
Holohan says his curiosity in Cloud 9 was piqued by the name (āitās synonymous with feeling goodā); the originality of an aphrodisiac drink (āthereās nothing like it on the marketā); and the taste (āit tastes really goodā).
āPeople enjoy it and itās healthy for you,ā says Holohan of Cloud 9, which contains all-natural ingredients, including Ginseng extract, maca (an edible herb), and B vitamins.
After a few years of initial conversations, Holohan and Cloud 9 were ready to make a splashāin an all-new arena.

āMetro Distribution was instrumental in getting us into adult stores,ā recalls Holohan. āThey got us launched. They have a bunch of stores called Amazing Intimate Essentials, up in New England and they put it in all of their stores and that helped us get into other chains as well.ā
Those stores and āother chainsā include Hustler Hollywood, Adam & Eve (select locations), Fairvilla stores (Florida) and the Ambiance store chain in Ohio, among others. Cloud 9 has also found an audience in bars, nightclubs and gentlemenās clubs, as evidenced by Stars Cabaret in Oregon, which sells 12 cases per month.
That tried-and-true method of physically distributing your product and relying on word of mouth? Holohan knows that will likely be Cloud 9ās most effective marketing tool. Because the beverage is perceived to be an āadult product,ā the company will (like many other āadultā products or businesses) face roadblocks with social media sitesā advertising gatekeepers.
āWeāre getting the product in stores and working directly with stores on promotions, because Cloud 9ās target consumers are already in those stores,ā says Holohan. āWeāre going to use people in the industry who do this for a living, the store owners and their staff, to help us get the word out about Cloud 9.ā
Holohan has confidence that Cloud 9āwhich comes in 3, 6, 12 and 24 packsācan do well, and early reviews show the winds of fortune blowing favorably. As Holohan notes, where Cloud 9 is in a refrigerator near the checkout counter, there are stores selling close to 1,000 bottles a month, making it one of the most popular products sold in these stores.
āCloud 9 Natural Aphrodisiac Beverage has been a great addition to our aphrodisiacs department, especially for women due to the fact that there arenāt near as many sexual enhancements made for females as opposed for males,ā says Mary Ann Sellers of Ambiance, one of the chains Cloud 9 has cemented its foothold. āItās been a steady seller for us, with a lot of repeat customers, because it tastes good, enhances your mood, sparks that passion, and also mixes great with alcohol when youāre ready to get the party started. Just imagine what kind of party you can have when both partners partake!ā
Holohan predicts Cloud 9ās popularity will come, but he realizes more help distributing the product is what will accelerate growth the most.
āWeāre looking for people that want to be frontrunners in the growth of this product,ā says Holohan. āI say the potential for this thing is huge at some point, it just takes time to get there,ā says Holohan. āI see us, potentially with this product, being the Red Bull of the adult industry, the natural aphrodisiac industry. Thatās the kind of potential I see in this product. Thereās nothing out there like it.ā
For more information, visit drinkcloud9.com.