How is your store promoting Anal August this year? If the answer is “I don’t know” or “My store isn’t promoting it,” then you’re missing out on some optimal marketing opportunities. Anal August is the perfect time to advertise products designed for the rear, and it’s not too late to get started!
Perhaps you need some inspiration? Here are some #AnalAugust social media post examples that may help get your creative juices flowing:
Sexual innuendos for the win
Through humor and sexual innuendos, Europe’s largest adult accessory retailer, EasyToys, opens the conversation surrounding anal play with a SFW social media campaign. Not only is their campaign perfect for #AnalAugust, but by comparing anal play to the moon landing they’ve got people talking about discovering “an innerspace of infinite pleasure”.
Capture your audience with interesting statistics
A quick and easy post to add to your #AnalAugust campaign, or really any marketing campaign, is one that shares a relevant statistic. You can see how DC Beings did that in this post to help spread awareness and positivity.
Offer some anal sex tips
Working in the sex toy industry, you’ve probably accumulated a massive amount of knowledge about sex. Spread that knowledge to your social media followers in a blog post, email blast or social media post like this one by Sex and Self. Your #AnalAugust tips can cover anything from lubes and toys to positions and biology!
Share your tips in a video
Don’t have an graphic design skills or an account on Canva? Share your #AnalAugust tips and advice in short videos! This also gives you the opportunity to show off any toys or lubes you bring up.
Don’t want to show your face? No problem! Create a video like this one from She Bop.
Answer common questions
Think of all the questions you get asked about anal products and lubes inside your store. Now think of all the people who have those same questions, but are too embarrassed to go to an adult shop. Don’t leave your social media followers in the dark! Instead, answer some of those questions for them online.
Offer #AnalAugust discounts
At the end of the day, you want your #AnalAugust marketing campaign to help spread awareness, but you also want to get people to shop at your store. So, why not create a campaign that does both? If you run a sale on anal toys and lubes for the rest of the month of August, you can promote it alongside the content you share for #AnalAugust. Remember the 80/20 rule: 80% of your posts should be of value to your followers and only 20% should should promote your store and products
Show off your anal toy displays
Show off what anal toys you have in your store! Take a walkthrough video that makes the viewer feel like they’re actually there, browsing the aisles with you. Combined with a discount, it’s sure to get you some sales!
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