Eldorado’s professional development services include Eldorado Delivers, Elevate U and much more.
(Note: This story appears in the April 2023 issue of SE Magazine)
Customer service should be a priority for any business that hopes to retain customers, build loyalty, and increase revenue. Strong customer relationships have been at the core of Eldorado’s business strategy since the beginning. Our guiding principles affirm our priorities, to “deliver quality products at reasonable prices, timely and profitably” and to “practice open and honest dealing with every person we deal with each and every day.” With so many distractions and demands on time and resources, it’s easy to lose sight of this important strategy of addressing customer needs. As we navigate another year of uncertainty, we are innovating new opportunities to support our customers and foster deeper relationships.
Eldorado recently launched our new website, along with our mobile shopping app, Eldorado Delivers. Both technological advancements were designed with our customers in mind. Specifically, we have worked diligently to improve our website search capabilities, adding layered navigation which makes it easier to narrow search results by category, vendor, collection, features, or other attributes. This provides a richer yet more flexible shopping experience, empowering our customers to find just the right products easier and faster.
Meanwhile the Eldorado Delivers shopping app complements the desktop shopping experience with a resourceful mobile tool. Customers simply walk their store (or a trade show) and scan product barcodes with their smart phone and add products to their cart. The shopping cart is integrated with the new Eldorado website, so customers can review their cart on either platform. This fully integrated app is the first of its kind in the industry and helps customers stay up to date on the newest product arrivals, as well as track orders, or view order history.
Derek DalPiaz, Eldorado Director of Sales and Marketing, adds “Labor challenges impact all of us, which is why we are constantly looking for ways to reduce the time it takes stores to order and stock their stores with the right products. The combination of our website and mobile app are doing that, along with reporting options. We’re not done yet, and will continue to incorporate customer feedback into our technologies as much as we can.”
“Labor challenges impact all of us, which is why we are constantly looking for ways to reduce the time it takes stores to order and stock their stores with the right products. The combination of our website and mobile app are doing that, along with reporting options. We’re not done yet, and will continue to incorporate customer feedback into our technologies as much as we can.”
– Derek DalPiaz, Director of Sales and Marketing
Eldorado will deliver five new Elevate U episodes this year, deviating from the traditional sexual health education to focus on retail business subjects. Providing retailers with different store management perspectives should help to elevate their business. Topics will include helping retailers to better manage difficult customers, improving sales techniques, store layout, product merchandising, and DEI (diversity, equity, and inclusion). Each of these topics will review different aspects of creating a safer and more inviting environment for both staff and their customers.
The original Elevate U program revolutionized the pleasure products industry with a comprehensive, 16-lesson e-learning program that explores a variety of sexual health topics. The award-winning program was designed to go beyond basic product features to provide adult retailers and their associates with the knowledge and skills needed to serve as a sexual health resource in their community. Then Elevate U 2.0 was launched at the end of 2021, with five new episodes. Those topics explored Sexual Health and Wellness Concerns, Sex As We Age, Kink Dynamics, Centering the Customer Experience, and Versatile Products.
The Elevate U series is just one important part of Eldorado’s commitment to professional development. Eldorado also hosts Eldorado Presents, monthly live digital trainings on their Facebook page. Elevation is Eldorado’s in-person corporate trade show, gathering pleasure product manufacturers, adult retail owners and staff, and sexual health and wellness educators in Colorado for a multiple day symposium of education, product training, and networking. Meanwhile, Virtual Elevation events showcase select manufacturers through video teleconferencing. A variety of professional education and development opportunities serves our customer’s needs by enhancing their customer’s experience which ultimately increases sales.
Eldorado Vice President Preston Garland shares, “With the competitive landscape our retail customers face it is more important than ever to provide the best shopping experience for consumers. Eldorado believes the training we provide our customers through Elevate U around sexual health and wellness, product training and the soon to come business training will be invaluable tools for our customers to provide superior customer service and experiences to the end consumers. Together we can all succeed, even in uncertain economic times.”
No matter how many valuable tools we provide our customers, it’s not effective customer support without communication. Communication is an important part of our customer service philosophy. The ICYMI (In Case You Missed It) is a weekly digital newsletter which provides our customers with exciting product arrivals, timely promotions, and upcoming training opportunities. The [Monthly] Vibe series is our newest digital catalog that features the most up-to-date product arrivals to help retailers stock their stores sooner with merchandise that will excite their customers month after month. Specialty Vibe catalogs, like The Party Vibe and the Anal Vibe, highlight significant product categories. Eldorado’s tab on the StorErotica page is another digital resource that lists upcoming events, links to our newest digital catalogs, and a variety of educational infographics. Digital communication is an environmentally responsible shift away from print collateral, which is expensive to create and requires more lead time. By offering multiple channels of digital communication, we can better meet our customers where they are at.
Wanda Garland, Eldorado CEO, concludes, “In all that we do, our greatest priority is to serve our customers and support their success. That starts with listening to our customers and connecting with them to better understand how we can help them to achieve their goals.”
For more information, please visit eldorado.net.