(Note: This story appears in the December issue of STOREROTICA Magazine)
Okamoto Industries is a massive conglomerate that makes all kinds of daily products: automotive materials, rubber bands, food sanitation products, boots, gloves and condoms.
Crown Condoms, to be precise.
And Crown condoms don’t just have a glitzy title—they are consistently held in high regard. Consider a medically reviewed July 2019 article from Healthline that voted Crown Condoms ‘Best for individuals who have a penis.’
If that’s not a ringing endorsement, what is?
Dennis Paradise can also vouch for the royal treatment Crown Condoms deliver.
“We’ve been a distributor of Crown products for close to 30 years, so certainly we knew the company behind it,” says Paradise, of the eponymous Paradise Marketing. “We knew the quality of the product, which was distinguishably higher than most—if not all—condom manufacturers.
“Our taking over as the exclusive distributor was simply a matter that the timing and what was best for the product aligned with the stars,” he continues.
“There’s more to a feeling of a condom than just the thinness, but if you took it out of the package and compared it to other condoms, I’m going to tell you that a vast majority of people would go ‘Yeah, that one really looks better,’ and it feels better.” — Dennis Paradise
Paradise understands the marketing reign of a product like condoms, to say nothing of the difference in quality.
For skeptical retailers, Paradise says simply take a look at Crown Condoms vs. any competitor.
“Take them out of the packages and look at them and we think you’ll see a difference,” he says. “We know you’ll see a difference if you use them.”
He points to several factors highlighting that Crown superiority: the quality of the latex, the consistency of the product, the quality of not only the lubricant they use, but also the uniformity of both the condom and lubricant. Crown Condoms are made of a proprietary latex material, Sheerlon, that’s thinner than almost any other condom on the market.
“There’s more to a feeling of a condom than just the thinness, but if you took it out of the package and compared it to other condoms, I’m going to tell you that a vast majority of people would go ‘Yeah, that one really looks better,’ and it feels better,” Paradise says.
The notion of feeling is believing is best tested for brick-and-mortar establishments.
Paradise says they have a device where a condom can be taken out of the package, inflated and displayed so the consumer can see, touch and feel the condom outside the package.
That difference can turn a customer into a brand loyalist.
“Condoms are like milk and eggs and baby diapers—they’re those staple items that when the customer bus them and takes them home and uses them, they have to come back and buy some more. It drives traffic to the stores. Maybe while they’re there, they pick up a vibrator, a feather, some leather, something else—but the thing that brought them in the store was ‘I gotta get some condoms.’”
For more information, visit paradisemarketing.com or call (800) 993-3664.
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