Voodoo Toys (www.voodoo.toys) has been announced as the winners of Storerotica Magazine’s Marketing Campaign of the Year Award for 2020.
As a swift response to the global Lockdown due to COVID-19, Voodoo Brand Manager Sally Cotching wanted to develop a campaign to support their loyal stores who carry Voodoo’s pleasure products as they entered uncertain territory. Working with the team, they created the “Stay Home Get Off” campaign showing a diverse group of women at home, cooking breakfast, listening to music, lounging in bed, with Voodoo’s product, encouraging consumers to enjoy the safest form of sex during a pandemic – solo sex.
“We spoke to our retailers who were unsure how to proceed due to closures or limited capabilities. We designed the “Stay Home, Get Off” campaign with images of our models enjoying our products in a home setting, for them to post across their social channels and websites, to encourage their customers to purchase online and still enjoy the pleasure products they love by ordering online without having to leave their house. Our retailers responded with enthusiasm, sharing the images across social channels and online. It was thrilling to see the community come together to support the message.” says Sally Cotching, Brand Manager for Voodoo.
With Covid-19 cases increasing in recent weeks across the country, Voodoo has relaunched the campaign with more assets to supply to retailers in order to encourage consumers to stock up on their favorite pleasure products for the coming months.
To receive the campaign assets for your stores, please contact firstname.lastname@example.org.