Veteran distributor Williams Trading Co. is pleased to announce the inclusion of ID Lubricants as part of its inaugural ‘Back-to-School’ sale during the month of September. 

Beginning Sept. 1st, accounts in good standing can take advantage of a 30% discount of the full line of ID Lubricants products. The sale will end at 3 pm EST on Friday, Sept. 27th.

Founded in 1993, ID Lubricants parent company Westridge Laboratories has dedicated over 25 years to producing premium, high quality, and long-lasting products. Constantly developing unique, innovative formulas, Westridge Laboratories is committed to product excellence — as is shown by the global demand for ID Lubricants. 

With a state-of-the-art manufacturing facility in sunny Southern California, Westridge Laboratories prepares and ships ID Lubricants worldwide on a daily basis. 

Tom Kelly, director of sales at Westridge Laboratories, Inc., comments “Westridge Laboratories constantly researches, develops and releases new products aimed to enhance pleasure and intimacy for people around the world.”

In support of the sale, ID Lubricants and Williams Trading Co. offers a digital Flip Snack catalog of the full line of ID Lubricants products, as well as a custom landing page linking directly to the entire ID Lubricants product line that customers may order from. 

From lubricants to stimulating gels, toy cleaners to condoms, ID Lubricants offer customers a wide variety of products to choose from. Products come in a range of sizes as well, from pillow pack bowls and displays containing 12 1oz bottles, all the way up to gallon-sized jugs of their popular silicone-based ID Millennium lubricant. 

As further support to their customers, ID Lubricants and Williams Trading Co. will also be launching a new e-learning module on wtulearn.com, Williams Trading Co.’s award-winning e-Learning platform, available free to both existing and new accounts. 

All new accounts will also be eligible to receive samples and testers of ID Lubricants products, available only for the duration of the sale.  

All orders must be made between Sept. 1-3 pm EST Friday, Sept. 27th in order to receive a 30% discount (and when applicable, testers and samples). Sale prices are only available to accounts in good standing. There will be no backorders. 

For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support please visit https://dropship.williamstradingco.com/.