Industry News

One year ago, pjur launched its campaign “Normalize Lube” with the aim of normalizing the use of personal lubricants. In spring 2022, pjur is taking steps to break yet another taboo: female masturbation. The...

Last year in spring, ORION Wholesale launched its first realistic sex doll Jessy Summer – and it was a great success. The second model is called Sofia and she is even curvier than Jessy...

PDX Brands is announcing the formation of a new company and the launch of pdxbrands.com, the new comprehensive digital resource hub for partners to sell, market, and promote the PDX family of award-winning brands....

Vibratex, the sole North American importer of the Magic Wand brand, is excited to share significant mainstream coverage of the launch of the all-new Magic Wand Mini. Reporting independently, Vice.com and Cosmopolitan.com shared news of...

(Note: This story appears in the April 2022 issue of SE Magazine) April 22 will come to take on new significance in the years to come if M.D. Science Lab and its flagship lubricant, Swiss...

Everyone has a favorite between the We-Vibe Touch X and Tango X. Which is yours? Relied on for their deep, rumbly vibrations and basic, welcoming designs, Touch X and Tango X are the entry-level royalty...

(Note: This story appears in the April 2022 issue of SE Magazine) WOW Tech proves innovation is the collaborative effort high tide that raises the whole adult retail industry. For a glimpse of how the WOW...

(Note: This story appears in the April 2022 issue of SE Magazine) It should be no surprise that a company named, in part, after the state where it’s headquartered, has continuously built up a collection...

Swiss Navy has continually been on the cutting edge of support for their customer-partners. 2021 brought the addition of Rocky Bowell as Brand Ambassador, which has allowed Swiss Navy to visit hundreds of stores...