(Note: This story appears in the December 2022 issue of STOREROTICA Magazine)
The company’s new LuvMor line is designed to show its users a little more luv! Meet LuvMor, a premium sexual wellness collection from CalExotics.
Adult retail behemoth CalExotics is rolling out a line of products in LuvMor —a premium sexual wellness collection of massagers and personal care products — with the point of users loving themselves more.
“Love yourself more, love your partner more, love your body more,” says CalExotics CEO and founder Susan Colvin. “That idea inspired each product and allowed us to put together a highly cohesive line. Our goal was to create a premium sexual wellness collection centered on self-care. We curated an assortment that would be gentle on the skin and highly effective, while also encouraging fun and exploration.”
The impetus behind the new CalExotics line aligns with the company’s existing brand philosophy: to enhance people’s pleasure.
“With the LuvMor Foreplay, users can play and explore with ease,” says Colvin. “This massager fits perfectly in the hand and can be used to stimulate the entire body. LuvMor Kisses features an intense flickering tip that offers all-over kisses. The LuvMor Naturals Intimate Cooling Serum offers a cooling effect to tease and stimulate. It is blended with hyaluronic acid to support natural lubrication and menthol to arouse the senses. With these products, along with the other items in the line, enhancing pleasure is front and center, just as it is with the overall CalExotics brand.”
LuvMor boasts natural and organic ingredients with clean labeling, a direct result of current market trends toward natural and organic products.
“With wellness and self-care continuing to grow and evolve, today’s consumers are more conscious of what they are putting in their bodies, especially when it comes to intimate products,” says Colvin. “To ensure we meet the needs of these consumers, we made the ingredients a focal point for this collection.”
LuvMor is made of premium, quality ingredients that are cleaner, more natural, and promote overall vaginal health. All formulas are pH friendly, paraben free, petrochemical free, glycerin free and silicone free.
“With wellness and self-care continuing to grow and evolve, today’s consumers are more conscious of what they are putting in their bodies, especially when it comes to intimate products. To ensure we meet the needs of these consumers, we made the ingredients a focal point for this collection.” — Susan Colvin
Within LuvMor you’ll find a variety of ingredients all designed to naturally enhance the intimate experience. Here are just a few key ingredients from LuvMor:
• Hyaluronan – Also known as hyaluronic acid, is recommended by OB/GYNs to boost vaginal lubrication. It hydrates the skin to help make sexual experiences more pleasurable for those who suffer from discomfort or pain, or for those going through menopause or cancer treatments.
• Organic Hibiscus Extract – Intensely moisturizing as it heals and prevents elastin breakdown. It also acts as an anti- inflammatory.
• Vitamin E – Improves vaginal lubrication as it nourishes and protects the skin.
Vitamin E can also improve symptoms of vaginal atrophy such as thinning, drying and inflammation of the vaginal walls.
• Organic Pomegranate Seed Oil – Boosts collagen production, moisturizes and enhances skin elasticity.
• Olive Squalane – Lubricates, protects the skin and acts as a moisture barrier to help keep skin hydrated.
• Aloe – A natural lubricant that adds hydration and reduces skin irritation.
• Organic Jojoba – Lubricates, moisturizes and soothes the skin. It is offers anti-bacterial, anti-inflammatory, and anti-oxidant properties making it ideal for those with sensitive skin.
Because of its broad product selection, LuvMor appeals to a wide demographic of users, including couples and those looking for solo pleasure.
“Couples will enjoy the variety the toys and personal care products available within the collection, and how well the products pair together,” says Colvin. “Solo pleasure seekers will
find excitement within LuvMor as the toys offer a variety of sensations while encouraging foreplay and fun. Health-conscious consumers will also enjoy LuvMor due to its natural and organic ingredients.”
Given that LuvMor is being rolled out in anticipation of the holidays, retailers will benefit from the collection’s sensual designs, premium ingredients and favorable aesthetics.
Love yourself more, love your partner more, love your body more. That idea inspired each product and allowed us to put together a highly cohesive line. Our goal was to create a premium sexual wellness collection centered on self-care. — Susan Colvin
“LuvMor will make a bold statement in-store and online,” Colvin exclaims. “Brick-and-motor retailers can create a stunning table display using the beautiful and clean packaging along with festive holiday décor. They can also upsell and cross-sell the collection throughout the store. Online retailers can do the same by making LuvMor the main focus on their homepage, or giving it a special section on their website.
“Given its variety of products, LuvMor will make holiday shopping easy,” continues Colvin. “Simply pair a sensual toy with a premium lubricant for the perfect gift. Add a few personal care items like the cooling and warming serum for even more gifting opportunities. LuvMor is also designed to show yourself a little more luv, so shoppers should be encouraged to pick up something for themselves.”
As for how retailers can market and tout this new line, CalExotics has a bevy of resources for retailers, including digital brochures that offer product details and ingredient information. Retailers can also visit CalExotics’ website to download videos and images.
CalExotics also offers shelving and video screens for brick and motor retailers to help promote the collection.
“The shelving helps make a bold statement in-store, and the video screens offer even more information on the personal care assortment,” says Colvin. “Contact a distributor or CalExotics directly to get these for your retail location. Online retailers can also use these videos to help promote LuvMor. LuvMor is available now, and retailers are encouraged to place their orders for the holidays.”
For more information, visit b2b.calexotics.com.