The high-tech We-Vibe couples vibrator portfolio continues to advance, while the science behind orgasms for people with vulvas has never been less complicated.
(Note: This story appears in the December 2023 issue of SE Magazine)
The history of vibrators as sexual aids is about as recent as the public’s investigation into women’s pleasure. Most professionals in the adult industry are already educated on the incidental progression — that modern vibrators entered modest homes with medical designs, without any notion of their ability to provide the elusive female orgasm. Likely, the citizen sexologists of curious vulva-havers first ascertained that vibrations applied to the vulva could stimulate those nerve endings, too, lubricating the vagina.
Now we know that “many vulva-owners require clitoral stimulation to orgasm, which is not typically achievable through penetration alone, and vibrators can help couples stimulate areas that may be unreachable during penetrative sex,” according to Stephanie Keating, We-Vibe’s Director of Sales and Marketing, Americas.
Fortunately for intimacy and pleasure-seekers, the adult toy industry has since rapidly advanced, and a few significant developments have evolved the pleasure vibrator: from the bullet to the rabbit, the body of the toy now has some varieties. High-grade medical silicone has been introduced as the gold standard in material, while styles and colors abound. Today, vibrators are the best-selling toy category on the adult market. But what about the technology? Some things just can’t be improved upon, right?
Enter: We-Vibe’s first wearable vibrator in 2008. The founders, a quiet couple in pursuit of shared pleasure, invented their couples vibrators with the intention, firstly, of bridging the orgasm gap for women, and then, to help both partners achieve maximum pleasure with mutual orgasms. It was an ambition for their own increased intimacy which user feedback today confirms has revolutionized the vibrator for all users.
“We’ve carried on this legacy by introducing new innovations, designs and features, all while listening to both our partners’ feedback and feedback from consumers,” explains Keating.
Then the “smart vibrators,” first Bluetooth-enabled by We-Vibe in 2014, broke ground in “teledildonics,” that is, the technology of virtual sexual encounters which can be controlled remotely. In a futuristic fantasy that is today’s reality, smartphone app-controlled vibrators allow long-distance relationships to share in orgasms.
In a 2022 We-Vibe study, couples around the world which used a We-Vibe couples vibrator together reported improved sexual experiences overall. As Keating explains, user feedback has played a major role in the blueprints for We-Vibe developments.
“The data showed us that 88% of the couples tested in North America believe that sex has become more playful and fun since using a We-Vibe toy, and 86% of users agreed that We-Vibe spices up their sex lives,” shares Keating. “78% of couples said that these toys allowed for more sexual exploration with their partners.”
Incorporating the data of real couples as survey participants, We-Vibe products have been developed for the shared pleasure and intimacy of couples and individuals of all kinds. Far from the days of quiet play with medical devices, the We-Vibe collection proudly offers pleasure for everyone.
“Some people want every feature possible with two strong vibrating motors, while others prefer to connect with external stimulation only and no remote,” explains Keating. “Pleasure looks different for every couple, and We-Vibe prides itself on offering options for everyone. From sex toy newbies, to the adventurous or tech-savvy, our expanded Sync portfolio is made for all types of couples.”
The We-Vibe collection: The future of vibrators is now
Even following the revolution of the first We-Vibe wearables designed to help couples stimulate each other hands-free during penetrative sex, there was always room for improvement. While the concept for the original We-Vibe couples vibrator remains essential to the brand, the couples design has advanced quite a bit over the past 15 years to meet the complex desires of the diverse pleasure product industry.
Overall, Keating explains that the newest additions to the We-Vibe Sync portfolio are slimmer to fit better between partners, fashioned in a super soft silicone and operable by the We-Vibe app.
“Additionally, wearable vibrators can now be customized to fit every unique body,” she adds. “For example, Sync 2, Sync O and Chorus all have adjustable hinges to help tailor the experience for each customer.”
Informed decisions are crucial to getting the right We-Vibe product to consumers. On the We-Vibe landing page, users are prompted to complete a quiz which guides them towards the best product in the collection for them. Based on their consumer profiles, We-Vibe has a product fit to please anyone.
Sync Lite — for simplicity
Sync Lite features a slim, comfortable shape that fits easily between partners. True to its “Lite” modifier, this is the simplest version of the We-Vibe couples vibe. We-Vibe recommends this product as a beginner’s toy for couples new to the adventure of wearable couples vibrators.
“With its external vibrating arm, Sync Lite is a great option for couples who are not ready for strong internal vibrations,” explains Keating. “Its splash-proof design, one-button control and ten vibration modes ensure easy use, so you can focus on what really matters – your partner.”
Sync 2 — for depth
The quintessential wearable vibrator in the Sync collection is the Sync 2, which pleases both partners.
“Sync 2 is the vibrator for couples looking to deepen their connection,” Keating informs. “Adjustable for the perfect fit, Sync 2 features two motors that deliver deep rumbly vibrations to both the clitoris and G-Spot, while also providing added sensations for the penis.”
We-Vibe Chorus — for intricacy
The most feature-rich wearable option for couples is the We-Vibe Chorus. This is the top-of-the-line product, for those wanting to explore all that We-Vibe’s advanced technology has to offer.
“The adjustable shape offers a perfect fit, while the intuitive squeeze remote gives you convenient and complete control of the vibrations and intensity,” Keating explains. “Chorus features unique touch-sensitive receptors within the toy. As you play with your partner, your movements control the vibrations. Choose from three different touch-sense modes within the We-Vibe app for completely customized pleasure. Chorus allows you to experience the most powerful shared orgasm ever.”
Sync Go — for convenience
Sync Go is the lightweight wearable vibrator for jet-setting couples looking to explore the world – and each other. New this month, this vibrator offers convenience as its finest feature.
“Sync Go lets you experience hands-free vibrations wherever you plan to go,” says Keating. “The waterproof Sync Go can be controlled with its simple one-button interface, or it can be connected to the free We-Vibe app for pleasure that will travel with you and your partner.”
Sync O — for intimacy
Five years in the making, the newly launched Sync O was developed with user feedback to fill the gap for couples in want of closeness with We-Vibe’s satisfaction guaranteed.
“The Sync-O allows you and your partner to have the closest, most intimate experience of all the We-Vibe couples vibrators,” Keating explains. “The innovative O-shaped internal arm is soft, flexible and comfortable to insert, while also allowing for more skin to skin contact with your partner during penetration. The adjustable hinge ensures Sync O will fit your unique body, so you can use your hands to explore other erogenous areas during play.”
Unique from the C-portfolio the Sync products are known for, the O-shape of the Sync O means that it can be worn during sex at home, as a wearable in public or as a solo toy.
“Pleasure looks different for every couple, and We-Vibe prides itself on offering options for everyone. From sex toy newbies, to the adventurous or tech-savvy, our expanded Sync portfolio is made for all types of couples.”
– Stephanie Keating
“Given Sync O can be used in several different ways, it’s the perfect option for couples looking to experiment, whether it be in the same bedroom, over dinner or across hemispheres,” suggests Keating. “We also recommend Sync O for those who want to explore edging, orgasm control or dom/sub play, because you can tease your partner with the push of a button or a swipe in the We-Vibe app.”
Of the whole We-Vibe collection (of which this offers an incomplete profile), Sync O is the most recommended option for couples who are looking for a multi-purpose product this Valentine’s Day, especially as StorErotica’s 2023 retailer survey shows that couples vibrators are among the most hotly anticipated sales this year.
“While the other couples vibrators have a straight inner arm to stimulate the G-spot, Sync O’s inner arm is O-shaped to fit along the interior walls of the vagina,” Keating continues. “This unique shape allows the toy to stay in place no matter what position you’re in. Once inserted, the inner arm will expand and stay in place, similarly to inserting and wearing a menstrual cup.”
Real pleasure stimulated virtually: The We-Vibe app
With a variety of modes and unparalleled reliability, the free We-Vibe app, which comes with the purchase of every app-enabled toy, offers a virtual place to play. All but two We-Vibe products (Touch X and Tango X) are compatible with the We-Vibe app. The app also offers features that allow the user to fully customize their experience with the product and discover new sensations. Among the many features of the We-Vibe app, Beat or Ambient modes sync vibrations to your favorite music. Users can also create their own custom vibration patterns, in Multi-Vibe mode, designed to their own fantasies.
“If you’re looking to connect with your partner over a distance, the We-Vibe app is your go-to,” says Keating. “No matter where you and your partner are in the world, with a Wi-Fi connection, you can control each other’s toys through the app. Video call, message, send pictures and most importantly, make each other orgasm with intuitive controls that let your partner take control and share climaxes as if you were in the same room.”
But the toy doesn’t need to be engaged with across the globe for hands-off fun. Any virtual experience is possible with the We-Vibe app, even one across the table, Christmas shopping or walking, to name a few places.
“The We-Vibe app can also act as a remote for your toy if you are using a wearable outside of the bedroom,” Keating explains. “You or your partner can use your smartphone to discreetly control the intensities and vibrations of your toy. No one will question why you are using your phone at the dinner table or while dancing at the club. Your partner might get a little wobbly in their knees, but that’s part of the fun.”
You get creative with the We-Vibe app and app-enabled toys. With new and updated features as of last year and with better toy connectivity, the possibilities are endless.
“No matter where you and your partner are in the world, with a Wi-Fi connection, you can control each other’s toys through the app. Video call, message, send pictures and most importantly, make each other orgasm with intuitive controls that let your partner take control and share climaxes as if you were in the same room.”
– Stephanie Keating
The tech-forward outlook of We-Vibe
In 2023, utilizing their consumer profiles, We-Vibe expanded its wearable couples vibrator portfolio to offer options for all types of consumers. According to We-Vibe user feedback, We-Vibe wearable vibrators have successfully increased intimacy and pleasure in all kinds of couple’s sex lives. With more fun to come, in 2024, fans can expect new innovation, a new collection and upgrades to some of We-Vibe’s biggest sellers.
“Sign up for our newsletter to receive the most up-to-date information regarding We-Vibe’s launches and campaigns,” announces Keating.
We-Vibe has also been investing in making more resources available to support its many partners, with the ultimate goal of getting the right We-Vibe products to all of its consumers.
“For each launch, we create in-depth product hubs, which are complete with messaging, product images, digital banners and order information,” reports Keating, “If you’re looking for more marketing inspiration and sales tips, sign up for the Lovehoney Group Retail Guides. We publish a new guide almost every month which has great seasonal information and content. To find links to our newsletters, product hubs and Retail Guides, go to b2b.lovehoneygroup.com.
“Looking for a tool to help customers determine which We-Vibe product is best for them? Tell them to take the Find Your Vibe quiz (pleasure-finder.com/quiz), answer a few questions about their pleasure preferences and find the best We-Vibe product for your customer. The We-Vibe Find Your Vibe quiz is hosted on an independent website with no links back to we-vibe.com.”
For more information, visit b2b.lovehoneygroup.com and/or pleasure-finder.com.
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