Williams Trading article

Sliquid (www.sliquid.com) is pleased to announce the addition of educational in-store retail material to their marketing and educational campaign, ‘Sliquid 101’.

The Sliquid 101 campaign launched last September and was born out of the various questions the Sliquid customer service team receives daily. The main component of the Sliquid 101 campaign was an interactive quiz, only available online until now. Sliquid is now offering an in-store infographic available directly to retailers to help the end consumer make a more personal and informed lubricant choice. This new in-store tool is designed to help the consumer but also to assist the salesperson in navigating the needs of each customer to make an informed Sliquid purchase.

“As Sliquid’s ‘road warrior’ leading the product education, I have found our ’Sliquid 101 Campaign’ to be of an essential added value to our growing representation of distributor and retailer partners, globally,” says Michelle Marcus, VP of sales and marketing. “To increase the expectation of a Sliquid product purchase that most closely aligns with the specific needs of the consumer, we offer our retailers a tangible tool (chart) designed for in-store use that more clearly defines each of our formulas across our full product line, therefore delivering a more direct-to-consumer shopping experience. The feedback from our retail partners has been incredibly optimistic from the initial presentation of the tool’s potential to its proper use in-store. Sliquid 101 presents a more concrete sense of ease in the buying process, therefore yielding a higher probability of a direct sale for our retailers.” 

Sliquid 101 suggests options to meet a wide range of needs and includes Sliquid products from all three collections, Sliquid Naturals, Sliquid Organics, and Sliquid Balance. Each collection and product is created with intent and purpose to accommodate a specific set of needs. The Sliquid Naturals collection of personal lubricants is designed to be simple, safe, and naturally formulated for the conscious consumer. Sliquid Organics is a line of organic lubricants; each formula takes inspiration from popular items from the Naturals line and infuses with organic aloe vera and botanical extracts. The Balance Collection is Sliquid’s professional line of Spa products. The Balance Collection features Splash Gentle Feminine Washes, Smooth Intimate Shave Creams, and SOAK Luxurious Bubble Baths. 

“Following the official launch this past Fall, Sliquid customers visiting our website indicated an overwhelming appreciation for the autonomous aspect of the quiz component.  They stated that it was a very useful and easy way to access key product information, providing them a better overall customer service and shopping experience.  With this feedback in mind, we decided to produce the chart so that all customers were able to partake in the usefulness of this campaign.  The chart even includes a QR Code that will link them directly to a product education video library”, says Erik Vasquez, Sliquid marketing director.

Retailers interested in receiving the new chart for their stores can call Sliquid’s office directly at (800)SLIQUID or email Michelle@sliquid.com or Erik@sliquid.com directly. Online retailers and bloggers can request their customized Sliquid 101 quiz by visiting https://sliquid.com/sliquid-101/quiz-request/

Follow Sliquid through social media on Twitter @Sliquid, on Instagram @_Sliquid, on Facebook www.facebook.com/sliquid.

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