Williams Trading article

(Note: This story appears in the October issue of STOREROTICA Magazine)

Rob Phaneuf and Kristian Broms of Pipedream Products explain the magic behind King Cock Plus 3D.

What’s in a name? The Bard had a pretty good idea. But even Billy Shakes would have to cede that a triple-density dildo is not the same as its dual-density brethren—it’s a monumental improvement.

“A lot of people were asking if this was a gimmick,” says Rob Phaneuf, Vice President of Product Development at Pipedream Products about the “3D” emblazoned on the packages of the newest King Cock Plus products. “‘It’s really just dual density, what’s the 3D?’ Is it because you put those stickers on there?’ We realized (people) don’t know the biggest difference between this material. No, it’s not a gimmick.”

Phaneuf says the construction, specifically the third pour, is what sets King Cock Plus 3D apart.

“There isn’t anything else like it on the market,” he adds. “This is a perfect opportunity to share that story.”

12″ Triple Density Cock with Balls

Kristian Broms, Chief Design Officer with Pipedream Products, wants to be clear when distinguishing the King Cock line — introduced in 2015 — and the King Cock Plus line:

King Cock is made of PVC. King Cock Plus is made of TPE.

“We take pride in the molds we make, that we sculpt,” says Broms. “Everything we do is hyper realistic. To look at those PVC molds, those have more detail. They look more realistic. The difference with the 3D products is they’re made of TPE. While the softer material can’t have quite as much vivid detail, they have a softer, more realistic feel to them.”

Phaneuf knows and admits freely that Pipedream Products isn’t the first to make a TPE dildo. In fact, Pipedream is familiar with TPE as its found in the company’s signature Fanta Flesh.

“But, there are limitations to that material,” says Phaneuf. “It’s harder to get the same detail. A lot of the stuff you’ve seen out on the market, it’s Chinese molds that don’t look realistic.”

Phaneuf explains that this “unrealistic look” has to do with either the material those molds are made of or that they’re dated models.

What we’ve been able to get out of that material with the King Cock Plus, the detail and all of that, is just one part of it,” continues Phaneuf. “The customer gets the same realism as they’re used to with PVC, but they get the better material as well; it’s a better quality, feels softer, feels more like life-like skin.”

King Cock Plus 7.5″ Triple Density Cock with Balls

Broms points out how people like the soft, realistic feel of Triple Density.

“The problem when it comes to dildos is that sometimes their construction leaves them floppy, not great to insert,” says Broms. “Dual density offers a firmer core and a softer material. Still, when it comes to the base or suction cup, it’s soft so it’s easier for the dildos to get misshapen in transport or the suction doesn’t work well.

“That’s where Triple Density comes in,” Broms continues.

The third density on the material makes it firmer to ensure it’s more strap-on compatible and has a stronger suction.

Typically, with dual density dildos, there’s the initial pour for the core. There’s a second pour for the soft outer skin that everybody feels.

“There’s a third pour, that’s the ‘3D’ of triple density for the suction cup itself,” says Phaneuf. “What good is a suction cup if it can’t hold? If the stuff is all floppy, not firm enough, it’s going to lose its shape. It’s not going to stick to a flat surface or hold in a harness.That’s really the difference. Most dildos when you pull them, if you yank on it, the suction cup comes right out of the harness. We’ve really thought about that and the suction cup was designed to withstand that kind of use.”

Now your customers can Feel the Difference

If Triple Density is the next exit ramp on the road to dildo supremacy, Phaneuf says the steering wheel is being gripped by Pipedream and consumers.

“We knew that (suction) was an issue people out there had with dildos,” he says, citing that customer feedback was as much an impetus to improve as was internal, R&D-led growth. “We wanted to fix that problem.”

Even with the initial launch of 3D, customers voiced concerns that the products still lacked that desired rigidity. Broms heard those criticisms and reworked the formula.

“We’re constantly improving this,” says Broms. “We’re not resting on our laurels. We’re listening to customer feedback and we’re really working hard to improve every aspect of this.”

If seeing is believing, where does that leave feel?

Pipedream is hoping right in consumers’ hands. The line is being touted with POP testers begging consumers to “Feel the Difference.” There’s even a talker that calls it out.

“We want customers to pick (these products) up, feel them, squeeze them, smell them,” says Phaneuf. “We want people to do that because then they’ll appreciate the difference.”

The POP display includes three dildos for the stores, three out of the 15 dildos in the line.

“Right now, retailers love all this virtual stuff, but they want in-store stuff,” says Phaneuf. “To be able to offer a display like that, in stock, in addition to letting people know about the line, it’s good timing.” 

Feeling the difference is imperative to recognizing the strides Pipedream has made with this newest offering.

“Our industry is educated enough to know dual density, it’s a buzz word,” says Phaneuf. “They want
a firm core, but they want soft on the outside, like a real penis. We’re letting them know that this is a new material. Once other manufactures can figure out how to do it the same way, you’ll start to see everything going forward like this.

“This will set the standard,” continues Phaneuf. “The fun part is coming out with the King Cock Plus, because the ‘Plus’ means we can do plus anything. We’re going to start adding vibrating sex machine pieces so you’re still going to get the King Cock material, the King Cock formula, but now with all the tech advancements. It’s gonna be big. It’s good to be the King.”

For more information, visit pipedreamproducts.com or call (800) 421-5030.

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