Williams Trading University was a proud recipient of the Retail Education/Training Program of the Year at last week’s XBIZ Awards.  WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Visit www.wtulearn.com
“We were thrilled to be recognized with the Retail Education XBIZ Awards this year, In-store training and support of our customers is our primary focus with our vendors, our vendors have been very supportive in the custom development of this e-learning content, ” said Scott D, sales and marketing director at Williams Trading Co.
Williams Trading University offers online courses available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs, and well-being.  To date, over 94,000 course certifications have been completed across the domestic US, Canada, and Puerto Rico.

Upon completing a course, the user takes a quiz certifying their new found knowledge and is rewarded with a downloadable certificate.  Free premiums, samples, and special offers are being offered by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

“We have over 5,000 active users and soon to reach 100,000 certifications with this e-learning program.  We thank XBIZ and our valued vendors for their support of this important training resource for our customers,” said Bob Pyne Jr,  CEO/ President of Williams Trading Co.
Recently Williams Trading,  in partnership with selected vendors, has added custom channels of specific training material from System Jo and Pipedream Products. Additionally, Williams Trading University expanded content with the Green Road brand with the introduction of CBD products into the adult channel. Every month new e-learning content is added to this expanding curriculum of content available for all Williams Trading accounts.
For ordering and product information, call a Williams Trading sales representative at 800-423-8587 or visit www.wtulearn.com to view the learning program.