Blush Makes a Splash with New ‘Aqua Jet’ — A Fresh Take on Anal...

Blush, a global leader in sexual wellness, is setting a new standard for wellness with the launch of its Aqua Jet, the first-ever cleansing douche to join its Anal Adventures collection. Designed for personalized...

Blush’s Aria Collection Gets a Sexy AF Glow-Up with Four Bold New Upgrades

Blush, a global leader in sexual wellness, is bringing fresh energy to four fan-favorite styles from its iconic Aria Collection with bold new finishes, flexible designs, and USB rechargeable power. Naughty AF, Amazing AF,...

Bodispa B2B Announces Distro Deal with Shunga

Bodispa B2B has officially partnered with Montreal’s own Shunga Erotic Art, marking a significant milestone for the company as they continue to grow their portfolio of premium Canadian brands. Internationally known for their luxurious intimacy...

The 2025 SE Awards to be presented this July at ANME

Celebrating its 18th year, the industry's leading trade publication for adult retailers will honor the best in manufacturing, wholesale and brick and mortar sales. Adult retail's premier summertime event, the Adult Novelty Manufacturer Expo...

Eldorado and Oxballs to Host Virtual Elevation on May 8th

Eldorado Trading Company, the award-winning adult toys, lingerie, and party supplies distributor joins forces with Los Angeles-based Oxballs to present the next episode of the Virtual Elevation webinar series this coming Thursday, May 8th...

XR Brands Now Shipping JOCK Advanced

XR Brands is thrilled to announce the official launch of JOCK Advanced, an all-new collection of premium male masturbators designed to deliver high-performance pleasure with an accessible price tag. Featuring five powerful new devices,...

Sportsheets Signs Distribution Deal with Saint Sual, Expands Presence in Spanish Market

In a major step forward for international growth, Sportsheets is thrilled to announce a new distribution partnership with Saint Sual, a premier adult toy distributor based in Spain. This deal marks a significant milestone...

STIMULATE Launches Industry Led Services Team

STIMULATE, a B2B sexual wellness trade show, conference and community, has introduced consultation services led by leading industry experts from the sexual wellness and adult  novelty communities. STIMULATE+Services offers consultation support to professional businesses...

EIS Acquires Willie.nl & Willie.be

EIS, Europe’s leading provider of sexual wellness products, is thrilled to announce the acquisition of Willie.nl and Willie.be, one of the most trusted and beloved online shops in the Netherlands and Belgium. With this...
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Recent Stories

Reinventing The Industry: Satisfyer Debuts Flagship Concept at EroSpain

From Sunday to Tuesday, Satisfyer took center stage at EroSpain 2025 in Barcelona as one of the event’s official sponsors. Alongside Fun Factory, the...
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Solo Salvation: How Pipedream’s upgraded PDX Elite collection turned old-fashioned hand jobs into high-tech...

(NOTE: This story appears in the June 2025 issue of SE Magazine.) Set in our current timeline when the lonely and curious seem tethered to...

Fleshlight Triumphs at EroSpain 2025 and Strengthens Its Global Leadership

Fleshlight's participation at EroSpain 2025, held from May 25 to 27 in Barcelona, was a resounding success. With a booth that drew hundreds of...
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