Shop Talk

Williams Trading Co. is pleased to announce that Paul Reutershan has joined the Williams Trading Co. family in the newly developed role of sales ambassador. Paul brings multiple years of adult industry experience to this position through his former roles at Kama Sutra and Pipedream Products.  “Paul has a strong understanding of the relationships, product knowledge and distributor support required...

Last night, Fairvilla stores presented awards in 11 categories as part of their first annual ‘F Awards.’ These winners represent the products that their customers and employees love the most, as reflected through the Fairvilla shopping experience.  The winners of the inaugural ‘F Awards’ are:  Funniest Porn Title of the Year: Squirt Squad by BANG!  Gift Item of the Year: Roast &...

Valentine's Day is nearly upon us, and whilst some of our customers are fully prepared and ready to spend the big day with their special someone, we all know others who will leave it until the very last minute before running into stores this week looking for gifts and treats for their partners.  To help you have the best conversations...

Williams Trading Co. is pleased to announce the addition of three new training modules on Williams Trading University, the free e-Learning platform available to all current and new accounts. Industry powerhouse CalExotics has launched three new e-Learning courses:  CalExotic: Red Hots Updated for 2019 CalExotics: Jack Rabbit Signature CalExotics: In Touch In the CalExotics: Red Hots Updated for 2019 course, students are reintroduced to...

Williams Trading Co is pleased to announce the addition of 2 new e-Learning modules on Williams Trading University, the free e-Learning platform that is available to existing and new accounts.   Since its inception in 2003, Swedish company LELO has become known for the elegance and luxury of its products. Winner of over 110 mainstream awards, LELO is one of the...

Valentine’s season is in full swing, and Williams Trading Co. is pleased to announce a red-hot sale on the full lines of Evolved Novelties/Adam & Eve/Zero Tolerance Toys, Creative Conceptions - and for the first time ever, LELO.  Beginning February 1st and ending Friday, February 28th at 3pm EST, all accounts in good standing will be able to shop the...

Doc Johnson and Natasha Nice are teaming up again for a giveaway. The French beauty known for her large chest will be giving away one autographed Main Squeeze to a lucky winner during her special Valentine’s Day Live Show. The show, “Love Means Anal,” will be on February 10 at 7 p.m. PST. To watch it, fans can sign on...

XR Brands is proud to welcome Cheryl Flangel to the sales team, an industry veteran who’s worked in customer service and sales for almost three decades. As a sales executive, Flangel will work out of the company’s North Hollywood location and focus on building XR Brands and Curve product sales while supporting the growing private label department.   “Cheryl brings an...

Just in time for the February sale, Williams Trading Co. has curated a brand new catalog for Evolved Novelties.  Since its inception in 2006, Evolved Novelties has been creating exceptionally high quality, truly unique massagers. With award-winning designs, packaging and packaging strategies that emphasize ingenuity and style, they take pride in crafting each new line to inspire women and couples...