EURO TRIP
SE lists the top European adult product manufacturers!
Continued from part one of Top European Brands Part 2
ORION
Based in Flensburg (Germany), Orion Wholesale is the largest sales channel in the Orion group, which includes Orion Wholesale, the international mail order company and specialist stores. In addition the approximately 150 stores in Germany, there are also stores in Austria, Spain and the Scandinavian countries. SE spoke to Björn Radcke, Key Account Manager for Orion Wholesale, to find out exactly what makes them a unique European vendor.
SE: What makes Orion one of the top European brands our readers need to know about?
Radcke: Orion Wholesale has been very successful in the industry for more than 30 years with its extensive bestseller assortment containing quality-controlled products, and especially with its packaging designs and labels that have done more than just influence the erotic industry in a permanent way. It is one of Europe´s most successful erotic wholesale companies.
Furthermore, Orion Wholesale stands for fair and stable prices, high delivery capacity and competent and service-oriented advice. They have customers all over the world and their motivated team is available for them everyday. Their main focus is on a trusting business relationship and personal contact, and that is why the sales team also visits their customers and has fixed appointments on their calendars for these visits that take them all over the world.
SE: Can you talk about how Orion brings its motto “We move eroticism—quickly, reliably and flexibly” to life?
Radcke: Orion Wholesale follows this motto by supplying its customers with up to 80,000 items per day. Orion Wholesale even does the entire order fulfillment for some large retailers.
Stocks are also continuously increasing, thanks to constant positive business development. This means there are new logistical challenges and increasing logistical demands. The standardized, multi-order-picking system, the three pick-by-light systems and the two material flow computers ensure quick processing of orders, meaning wholesale customers on five continents receive their Orion orders on time.
SE: What is your most popular product right now and why do you think it’s doing so well?
Radcke: Orion has a large selection of own labels and products, which are delivered in innovative, environmentally-friendly, promotional packaging and there is also a description of the item in various languages as well.
The market-leading labels and products are well-known all over the world and stand for a successful, sustainable strategy, which has the necessary tactfulness for the erotic industry. Retailers and customers trust in this know-how and benefit from the variety of products and labels that are high-quality and have brand recognition.
Orion Wholesale has also recently released a bestseller in the sex toy category, the Suck-O-Mat. The Suck-O-Mat masturbator with its innovative “Suck-O-Mat Hands Free Masturbation Technology” will make men’s hearts race—not just because of how it looks, but above all because of its unbelievable blow job skills. The colorful sex toys from “Sweet Smile” are also very popular. The highlight: these high-quality silicone toys have silky soft-touch surfaces that provide intense stimulation and open the door to thrilling new experiences of pleasure.
The BDSM items from “Bad Kitty” open the door to thrilling new experiences of pleasure as well. They are modern and cheeky, which makes them perfect for beginners wanting to try out this special world of passion.
SE: What would you say to those U.S.-based retailers that maybe haven’t had the chance to work with you yet?
Radcke: You will find Orion products in every erotic retail store in Europe. The product range meets the highest German quality standards.
If you start including Orion products in your store, you’ll have something new on the shelves and you’ll be different from your competitor.
For more information, visit orion-wholesale.com or email Björn at bradcke@orion.de.
SATISFYER
Started in spring 2016, Satisfyer appeared as a leading brand in the category of sexual wellness and has since evolved into a manufacturer of best-selling toys worldwide.
Satisfyer’s product range targets both women and men with entry level, affordable price categories. Since November 2017, the brand Satisfyer has operated an independent online shop, which enables the distribution of products worldwide directly to consumers.
Currently, the company is working on several new Satisfyer Women and Satisfyer Men TV spots and a worldwide campaign in collaboration with Europe’s most prestigious and award-winning advertising agency, Jung von Matt. The first world premieres were published at the end of February 2018.
In the coming years, the principles at Satisfyer suggest that they will invest tens of millions of dollars to promote Satisfyer Men and Satisfyer Women, further expanding the sexual wellness market. SE spoke with Jerome Bensimon, president of EIS/Satisfyer, to find out what has made them such a popular toy brand.
SE: What makes Satisfyer one of the top European brands our readers need to know about?
Bensimon: Satisfyer is not only a market leader in Europe, but all over the world. We really early took the lead of sexual wellness with incredible response from consumers. Affordable pricing was also a great addition to this success.
SE: What is your brand’s philosophy?
Bensimon: Affordable and high added value products to consumers in this sexual wellness territory.
SE: What is your most popular product right now and why do you think it’s doing so well?
Bensimon: Satisfyer Pro 2, just before the recently launched Satisfyer Pro Traveler. Pricing making it affordable—$59.95 and $49.95 MSRP, respectively—to most of the women who are looking to enhance their sexual wellness,
SE: How much of a U.S. presence would you say Satisfyer currently has?
Bensimon: We’re a market leader in this category with still a lot of work to do in education with retailers.
SE: What would you say to those U.S.-based retailers that maybe haven’t had the chance to work with you yet?
Bensimon: They are certainly working with one of our extended network of distributors.
For more information, visit satisfyer.com or email Jerome at jerome.bensimon@satisfyer.com.
PJUR
The pjur group is a globally active company with corporate locations in the U.S., Australia and its headquarter in Luxembourg. The company’s core business ranges from cosmetic to medical products, all based around their core competency of skin care. SE spoke to the CEO and founder of pjur, Alexander Giebel, to find out how the brand has been able to thrive in Europe and in the U.S.
SE: What makes pjur one of the top European brands our readers need to know about?
Giebel: pjur was the first company which introduced a silicone-based personal lubricant around the globe. The pjur group is a family-run company. For 23 years, we’ve put our heart and soul into developing and distributing our products. The name pjur (pronounced: pure) is synonymous with reliability and safety the world over, promising premium products ”Made in Germany” to uncompromising quality standards. Some people have suggested that we are the global leader of premium personal lubricants, and that is what we focus on. We do a lot of marketing and PR around the globe and everything follows the same corporate identity. Last, but definitely not least, we are registered at health authorities like the FDA and others around the world.
SE: What would you say to those U.S.-based retailers that maybe haven’t had the chance to work with you yet?
Giebel: With pjur, you get the full package. We love what we do and we always hold a deep and strong relationship to all our retailers. pjur gives you more support: We supply our customers with PoS materials like flyers, displays, samples, online banners and everything else to support sales—whether online or offline. pjur gives you more awareness: We do advertising campaigns in online—and offline magazines, we do events, we do sponsoring and different PR activities. pjur gives you more closeness: We offer product trainings for all our retailers. As we have more than 60 products, it is important to know the differences to give the best recommendation to the end customers.
According to this, we just launched our new campaign “pjur love – gives you more”, which is quite big in Europe already and will develop in the U.S. soon. So, you see pjur is a highly professional brand and you should definitely be a part of it!
For more information, visit pjur.com or email info@pjur.com.
Continue to part four of Top European Brands
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