Shop Talk

Retail buyer for Knock First in Maryland, Claire Sass, shares how to encourage word-of-mouth advertising and attract more customers. (NOTE: This story was written by Claire Sass and appears in the February 2025 issue of SE Magazine) In retail, word-of-mouth advertising is gold. A recommendation from a friend can prompt someone to visit a new store, try its wares and ultimately...

Medusas’ unofficial mascot, Tiffany Von Katze, reveals how she helps her humans draw customers into the store and keeps the counters tidy. (NOTE: This story appears in the February 2025 issue of SE Magazine) Every great business has a secret weapon, and for Medusas, it’s Tiffany Von Katze—a store cat with a larger-than-life personality and a knack for winning hearts. As the...

Former nurse and co-owner of Medusas, Kristy Gabel, shares how she transitioned into adult retail and pursued her goal of bringing inclusivity and a sense of community to Rochester, New York. (NOTE: This story appears in the February 2025 issue of SE Magazine) Transitioning from a career in advanced practice nursing to operating an adult retail store might appear to be an...

SE Magazine interviews Inz & Outz owner, Darian Porter, winner of our Holiday Display Contest. (NOTE: This story appears in the February 2025 issue of SE Magazine) Around the holidays, locals in Memphis, TN often mistake Inz & Outz on Union Avenue for a Christmas pop-up store. In fact, so many have walked through the doors looking to shop for holiday...

Medusas co-owner Randy Gill shares how his career as a drug and alcohol counselor has contributed to owning an adult store and their unique approach to retail. (NOTE: This story appears in the February 2025 issue of SE Magazine) Shifting from drug and alcohol counseling to operating an adult retail store may seem unconventional, but for Randy Gill, it was a...

Doc Johnson’s VP of Sales and Marketing, Scott Watkins, weighs in on how adult retailers can choose the best supplements to stock in stores. (NOTE: This story appears in the February 2025 issue of SE Magazine.) In recent years, sexual enhancement supplements have surged in popularity, making a significant contribution to the products sold by adult retailers. While historically, discussions about sex...

Josh Ortiz of XR Brands, via his “Dear DadBodDom” SE column, answers retailers’ most pressing questions. In this issue, a retailer in Houston has been deluged with questions from women about “yoni” products to assist with feminine hygiene. (NOTE: This story appears in the December 2024 issue of SE Magazine.) Dear DadBodDom: I have had an influx of young people coming in...

After a rare move from an adult store to the church (the Archdiocese of Philadelphia, to be exact), Brianna McKnight realized where her true calling lied, and came back to Fantasy Gifts as their sex educator, social media coordinator and events consultant. (NOTE: This story appears in the December 2024 issue of SE Magazine.) Brianna McKnight wears several hats at Fantasy Gifts...

From psychology major to general manager — while also spending time as a dominatrix — Alex Decker has brought a wealth of tools and experience to Fantasy Gifts’ three locations in New Jersey. (NOTE: This story appears in the December 2024 issue of SE Magazine.) While earning her undergraduate psychology degree, Fantasy Gifts NJ GM Alex Decker worked as an online dominatrix,...